Rockstar Energy® is celebrated for its bold flavours and hard-working boost of energy to help you press play on living for fun, not function. Valued at £15 million, Rockstar Energy® boasts a robust portfolio of zero-sugar options, making it a dependable choice for retailers. This strong lineup also creates new opportunities for energy drink sales through impactful, high-visibility merchandising and promotions. Additionally, Rockstar Energy® invests significantly in key passion points for its audience, highlighted by a world-class partnership with Live Nation, the UK's leading live music operator. This collaboration brings Rockstar Energy® to life across O2 Academy venues and festival estates.