Walkers is one of the UK’s leading snack food brands, best known for its wide range of crisps and savoury snacks. Founded in 1948 in Leicester by Henry Walker, the company has grown from a small family business into a household name, while remaining proudly rooted in its British heritage. Now part of PepsiCo, Walkers continues to produce many of its products in Leicester and works closely with British farmers, sourcing 100% of its potatoes from the UK.

Earlier this year, Walkers unveiled the largest brand refresh in its nearly 80-year history, introducing a bold new visual identity across its core range. Inspired by its farm-to-crisp story, the refreshed design features a new sun-inspired logo and champions the real ingredients and 100% Great British potatoes at the heart of every pack.

Walkers also drove value in the impulse channel with the launch of a new 85p price-marked pack RRP across impulse bestsellers. Building on PepsiCo’s ‘Max Your Snacks’ guide, the format provides a trusted, clearly marked price point designed to strengthen value perception, help retailers optimise range, and unlock incremental sales.